
You may have noticed a fresh new look, but don’t worry—everything that matters remains the same! We’re excited to announce that Flooring Online has officially rebranded as Embelton Flooring. While our name has changed, our commitment to providing high-quality flooring at unbeatable prices remains stronger than ever.
Why the Rebrand?
As part of Embelton, a 100-year-old Australian flooring and manufacturing company, we felt it was time to fully embrace our heritage. Embelton is a name synonymous with trust, quality, and industry expertise, having supplied flooring to builders, tradies, and homeowners for decades. By aligning our brand with this legacy, we reinforce our dedication to delivering the best flooring solutions to Australian homes.
What Stays the Same?
Despite the name change, everything our customers love remains unchanged. We continue to offer:
✔️ The same great range of high-quality flooring at direct-from-wholesaler prices.
✔️ Free flooring samples delivered to your door so you can find the perfect match for your home.
✔️ Australia-wide delivery and expert installation services to make your flooring journey seamless.
✔️ Exceptional customer service backed by 90+ years of flooring expertise.
The Embelton Story: A Century of Excellence
Founded in 1925, Embelton has played a major role in Australia’s flooring and construction industry for nearly a century. With flooring featured in some of Australia’s most iconic buildings, our brand has become a trusted name among architects, interior designers, and builders alike. As a family-owned business, we take pride in offering superior flooring solutions that stand the test of time.
What This Means for You
For our valued customers, the transition to Embelton Flooring means continued access to the highest quality flooring at competitive prices. Whether you’re building, renovating, or refreshing your space, we’re here to make it easy for you to achieve the perfect look with premium, long-lasting floors.
Explore the New Embelton Flooring
We’re thrilled to continue this journey under the Embelton Flooring name and can’t wait for you to explore our range. The four easy steps for new floors have not changed either.
1. Choose Samples - Choose your 3 free samples online and we’ll deliver them express to your door.
2. Measure Up - Measure up like a pro with our online installation guides and room calculator available on our website.
3. Order Your Floors - Add your favourite floors to your cart and checkout using our Quote Builder! Don’t forget to add any extras you may need, including underlay, adhesive or trims to your order.
4. Install - We'll deliver your new floors direct to you, so you can begin installing your new floors using our easy, online guides, or one of our Professional Flooring Installers can install for you.
Visit Embelton Flooring to discover the same trusted products, now with a name that reflects our rich history and expertise.